TimeVallée - Brand
TimeVallée is a fine watch retail store which combines heritage and craftsmanship with sophisticated, technology-driven experiences. Customers move through specially designed spaces with different moods, unique selling ceremonies and service propositions. For TimeVallée's launch in China and Tokyo, our client, Richemont, wanted to bring the essence of the brand to life with a visual identity that put the customer at the centre. The design language needed to balance old and new, communicating a sense of history and innovation, precision and elegance. Equally importantly, we had to reflect the core brand idea ‘A Journey Where Times Meet’.
TimeVallée caters for watch connoisseurs and tech-curious consumers who are looking for choice, quality, an innovative shopping experience and premium customer service. And although the incredible growth in luxury goods sales has slowed since the boom years of 2010-2015, particularly in China, Chinese consumers with aspirational tastes still account for 30% of all sales of luxury goods worldwide. Our visual identity needed to connect with this broad, yet increasingly discerning audience.
We developed a stylised visual identity which combines elegant illustrations based on classic watch designs with engaging, bespoke photography of customers shot in store. The look and feel is highly contemporary but reflects the craftsmanship and precision that great watchmaking is founded on. Through it, we invite people to take a journey with TimeVallée to a place where past meets present. The identity is now being rolled out across in-store, digital and print touch-points.
With its new unique identity TimeVallée is ready to take on the sophisticated and discerning customers in Asia. The company is currently rolling out its new brand across all channels and we continue to help them activate their brand to various audiences.