How do you distill a multidimensional group story down into a single digital solution that works for both consumer and corporate users? This was the challenge we faced when Mondi asked us to create their new website. Mondi is a leading international packaging and paper group operating in more than 30 countries, across a wide range of sectors, ranging from agriculture to chemicals, food and beverages to pet care, office printing to shipping. The Group’s products, customised into over 100,000 customer solutions, touch millions of people’s lives everyday. Mondi wanted a new, freshly designed website to make it easier for customers to navigate their product portfolio and be routed to the right contact. The site also needed to help the Group communicate more effectively with investors, underscore their commitment to environmental sustainability, attract new talent and improve perception of the brand.
mondigroup.com is a vital tool in enabling the Group to engage with a diverse range of audiences. We had to make sure that anyone coming to the site, be they a customer, investor, potential new hire or partner, could find the information they needed quickly and intuitively, and be able to feedback, and interact.
Backed by extensive stakeholder research, our insight was that at a fundamental level, corporate users and consumers actually want the same thing: Relevant information, clearly and engagingly presented, coupled with a clean but sophisticated user experience (UX).
Our responsive solution is built around an intelligent content strategy which rationalises and organises the wealth of information into one, integrated site map. The clean, modern design builds on Mondi’s core brand attributes and dials up the minimalism. In the layout, we embrace simplicity through constraints, helping users focus with a generous use of negative space and refined application of typography and colour. We have created animations to represent one Mondi world, which bring a distinctive playfulness and motion to the corporate pages of the site.
Visits to the website are now of higher quality, evidenced by an increased CTR and a significantly reduced bounce rate on tracked pages. User journeys are more efficient with less steps to find relevant information. The validation and measurement work continues with in-depth analysis of statistics and a user survey to measure perception and impact. This will in turn drive more improvements.