Lloyds Banking Group - Reporting Suite
Reporting
with purpose

CHALLENGE

Lloyds Banking Group’s purpose is to help Britain prosper and through its Helping Britain Prosper Plan, to tackle the challenges facing people, businesses and communities across Britain. Our challenge was to work with the Group to communicate how this commitment is at the heart of everything it does and to make its reporting more joined-up and streamlined. In a time of uncertainty for the UK and continuing mistrust in the financial sector, the need for clear, open and insight-led reporting and communications has never been more vital.

AUDIENCE

The audience for the reporting suite is wide and includes customers, colleagues and investors, as well as the people, businesses and communities of Britain. Through a rigorous engagement and materiality process we helped the Group to focus on the issues that matter most to key stakeholders, and develop a range of publications tailored to meet their needs and interests.

INSIGHT

In order to build broader understanding of the Group’s purpose and to change opinion, it was paramount for the reporting suite to demonstrate how Lloyds is helping Britain prosper. This, in turn, required a solid understanding of key stakeholders and what mattered to them.

OUTPUTS

Through careful integration and clear messaging, the Group’s reporting has been transformed from a traditional finance-focused Annual Report and lengthy Responsible Business Report into a suite of insight-led, audience-tailored deliverables. The Annual Review is concise, cut by 22% over three years; focused, with strategy, competitive strengths, and value distribution playing a central role; and restructured to elevate the Plan and the most material issues. In the wider suite, real life stories are brought to life online and a Helping Britain Prosper Plan Update tells a simpler story of the Plan’s ambitions and performance; while ‘deep-dive’ responsible business downloads explore a broader selection of issues and more technical content. Uniquely, the Group also creates constituency-tailored packs for MPs, delivering personalised impact information.

OUTCOMES

Lloyds Banking Group’s purpose is now the golden thread that runs through all publications. The reporting suite provides a holistic story of the business, giving key stakeholders a clear understanding of how the Group is tackling challenges, mitigating risks, leveraging opportunities and creating value for all stakeholders.