La Perla had never livestreamed their fashion shows and wanted to start with their NY fashion show. They wanted to stream on their website and to the standard social media platforms – Facebook, Twitter and YouTube, but also to look into livestreaming to the Asia market, especially within China.
La Perla wanted to engage with their consumers online, and provide them with the ‘in the moment’ buzz when their Fall/ Winter ’17 collection was revealed. The timing of the show was targeted to the American and Asian markets.
The strong appetite for live streaming in the Asian markets means there is a growth in both social media and niche platforms to choose from.
We filmed the runway show and provided a multicamera broadcast, streamed to an embedded video player to be used on La Perla’s website and simultaneously across all major platforms – Facebook, YouTube, Twitter/Periscope. We also streamed to Tencent, Iqiyi and TMall to engage La Perla’s Asia customers.
The reach of the livestreaming far exceeded La Perla’s original estimations – not only for the livestream but with increasing numbers of viewers in the following weeks. The client was very happy with the delivery and the support for the live event. For a first time foray into live streaming to their online audience, La Perla were very happy with the results and will consider as part of their strategy going forward.