iQ Student Accommodation - Annual Report
In its very first annual report, student accommodation provider iQ wanted to show its corporate audience that it was an aspiring business with a strategy for growth. A recent merger with another operator plus a ‘lifestyle’ inspired re-brand needed to be portrayed in a vibrant, bold report.
In a crowded, growing market, iQ needed to stand out.
A slightly smaller than A4 format was chosen to best fit with the modular page design and ensure the report felt substantial in the absence of content not required for an unlisted company. Each page was designed individually to maximise visual assets. Strong signposting linked sections and created flow. Richly illustrated case studies gave proof to iQ’s investment in properties refurbishment. A photo shoot at one of the company’s locations captured staff and students in modern interiors while shots of the management team on location demonstrated a close, open culture.
Interest in the report has been growing steadily since it first came out. It is now one of the primary sources of information about the business and one of the best ambassadors for the iQ brand. We produced an inviting, reader friendly document. While many aspects of best practice disclosures are covered, students emphatically remain the heroes.
Winner of Annual Report of the Year, Corporate & Financial Awards 2018