iQ Student Accommodation - Annual Report
GIVING
STUDENTS
THEIR BEST
YEAR YET

THE CHALLENGE

In its very first annual report, student accommodation provider iQ wanted to show its corporate audience that it was an aspiring business with a strategy for growth. A recent merger with another operator plus a ‘lifestyle’ inspired re-brand needed to be portrayed in a vibrant, bold report.

In a crowded, growing market, iQ needed to stand out.

img02

OUR RESPONSE

A slightly smaller than A4 format was  chosen to best fit with the modular  page design and ensure the report felt substantial in the absence of  content not required for an unlisted  company. Each page was designed  individually to maximise visual assets. Strong signposting linked sections and created flow. Richly illustrated case studies gave proof to iQ’s investment in properties refurbishment. A photo shoot at one of the company’s locations captured staff and students in modern interiors while shots of the management team on location demonstrated a close, open culture.

img03
img04
img05
img07

OUTCOME

Interest in the report has been growing steadily since it first came out. It is now one of the primary sources of information about the business and one of the best ambassadors for the iQ brand. We produced an inviting, reader friendly document. While many aspects of best practice disclosures are covered, students emphatically remain the heroes.

Winner of Annual Report of the Year, Corporate & Financial Awards 2018

img08
img09