Hawksford - Brand
When we created Hawksford’s first re-brand back in 2011, the Jersey-based company was focused on wealth management for individuals. Fast forward to 2017, and Hawksford has enjoyed significant international growth in Hong Kong and Singapore, as well as diversifying into new business areas with a range of corporate and fund administrations services. The management team realised they needed a fresh brand to signal the change, and a new visual identity to illustrate the company’s future direction.
Because of its rapid international expansion and diversification, Hawksford had a new range of audiences they needed to connect with. We spoke to senior leaders in the business, key global clients and employees to better understand what makes Hawksford truly distinctive – both as a service provider and employer.
In-depth, qualitative research with key stakeholders informed our development of a brand platform to reflect Hawksford’s ambition, promise and values. We articulated this through the brand idea “Thinking Beyond Tomorrow”. We also created a brand architecture strategy for their international services and designed a visual identity to bring the new brand to life.
Since we helped Hawksford articulate and shape their new brand, they have launched a new website and rolled out the brand internationally. With an inspiring brand idea and stand-out brand identity, the company is well positioned for even greater success around the world.