Understanding what you’re sharing, knowing how you can control it and being empowered to find the answers you need are critical to having a successful connected experience. Facebook’s mission is to make the world more open and connected, and they have embarked on a campaign to help people better navigate this connected world.
Facebook is truly global. But the countries it operates in all have different laws and policies around data – so Facebook need to tailor the information they provide to people across geographies. Our insight was that no two connected worlds are the same.
We designed and built a series of dual-language stand-alone, personalised ‘Life in a Connected World’ microsites across Europe. The sites provide information, advice and guidance which makes good Facebook’s commitment to increasing people's 'data literacy', using beautiful animation to illustrate the content.
Marcy Scott Lynn of Facebook’s global policy programmes team, told us after the first site's launch that: "You and your team should be really proud. With something like this the content needs to be solid but without the right design, we’d lose people.”