Aviva - Annual Reporting suite


Aviva’s purpose is to free people from uncertainty. Aviva needed to explain how its values and approach to corporate responsibility underpin this; and how its strategy and performance deliver on it. They wanted to communicate this succinctly, engagingly and in a way that reflects its ambition to disrupt its own sector through digital. Following consecutive award winning reports, MerchantCantos was up for the challenge once again.


Aviva’s corporate reporting is a platform to communicate with retail and institutional investors, business partners, colleagues, potential recruits, media and other stakeholders. Insurance is a complex industry and Aviva wanted to cut through this complexity to explain, simply, Aviva’s unique approach.


The Annual Report features bold graphics, crisp language and high impact double page messaging spreads to drive home Aviva’s approach throughout the report; including the potentially dry areas of governance and remuneration. An engaging animation explains Aviva’s business model while the issues-focused corporate responsibility review summarises Aviva’s strategy for corporate responsibility and the Sustainable Development Goals, supported by a standalone Environment, Social and Governance data download.


Aviva’s reporting suite is a milestone in Aviva’s 320 history of disruption.
“This annual report was our most innovative, interactive and interesting so far.” Aviva CEO, Mark Wilson