Three clients received outstanding recognition at the inaugural
Corporate Content Awards held in London last night.
Three of our clients: Suez; James Wentworth-Stanley Memorial Fund; and Michelangelo were awarded Gold, Silver, and Bronze respectively at last night's inaugural Corporate Content Awards, organised by Communicate Magazine.
Our integrated and multichannel communications campaign for Paris-headquartered global water and waste business Suez was rewarded with a Gold Award by the judges. The campaign, following the merger of Suez and its US peer, GE Water, was created to engage with both new and existing employees, celebrating the merger and making sure that everyone felt part of the Suez family, providing reassurance that the unique Suez culture would be strengthened by the deal.
On behalf of the James Wentworth-Stanley Memorial Fund, which was given a Silver Award by the judges, we created an emotionally engaging series of films to help raise awareness and promote conversation around suicide. The concept of the films being inspired by the notes that many people who attempt to take their own lives leave behind. The sensitive nature of the project provided many challenges around how to communicate such an emotional subject. The films took over two years to produce and successfully raised the profile of the fund, with over 37,000 views in the first few days of the films being launched on social media.
A Bronze award was presented to our client, Michelangelo Foundation, in recognition of the new brand, story and visual system we created for them which celebrates the foundation's work with craftspeople across the globe to support craft skills and inspire young people.
We would like to congratulate all three clients for their outstanding wins as well as all the other award recipients and entrants who demonstrated an amazing breadth of creativity.
About the awards
Building and maintaining a reputation requires precision, creativity and assiduousness in corporate communications. Ensuring the corporate story is told relies on strategic development, narrative building and, above all, excellent content.
The Corporate Content Awards celebrate the best in creative content, corporate storytelling and communications. The inaugural awards event will recognise the role content has to play in carrying out business objectives.
Corporate content is unique in that it is being deployed by businesses of every size and sector and across every type of channel and platform. Creative work proliferates across social media, in video, through CSR partnerships, by internal communications teams, in print and audio, through influencers and blogs and to every stakeholder group.
Content has become the junction of communications and brand. Effective content relies on a cohesive communications strategy and a cogent understanding of the brand’s positioning and target audience. Deploying that content effectively requires efficiency with all manner of communications channels. Those who get it right ensure their corporate story does not go untold.
For more information: http://www.communicatemagazine.com/awards/corporate-content-awards/overview/