Our weekly round-up of what creatively inspires us.
The Friday Spark! is our weekly look at what is creatively inspiring us around the World. Just in time for Super Bowl (the game that has four 15min quarters but takes over three hours to play) we've two powerful campaigns that really pack a punch, a truly explosive animation, some inspirational interactive infographics, a cool calendar and even a hands-free umbrella.
Audi's powerful Super Bowl ad tackles gender equality
“Daughter” ― a one-minute spot that follows a little girl embarking on a downhill cart race.
As her dad watches the race, he reflects on the way society measures a woman's worth.
Source: The Huffington Post
Alzheimer's Society targets younger audience with new look
The charity has been rebranded with the aim of targeting a younger audience and
expressing that dementia does not just concern those living with the disease.
Source: Design Week
Design, tech, video, social... this infographic has all the trends for 2017
Stay one step ahead with Shutterstock’s Creative Trends infographic. Driven by data,
see the percentage increase in searches for each trend over the last year.
The DodeCal – every desk should have one.
DodeCal is an innovative polyhedra calendar system
Juventus FC's new logo has fans seeing red
Italian football club Juventus has unveiled its new crest, but the team's fans think
the minimalist rebrand is an own goal.
Tap on a country to hear a local voice
How virtual reality is shaking up the music industry
Imagine finding yourself on a futuristic stage with rock legends Queen as they blast
out their greatest hit, Bohemian Rhapsody. A neon-rendered Freddie Mercury
struts around you.
Underground art – living roots make amazing patterns
The intricacies of a plant’s secret life beneath the soil, where its roots grow and change
almost constantly, become a true work of art when manipulated into specific patterns.
Everything you wanted to know about nuclear war
What would happen if a nuclear weapon was dropped near you?
How To Survive A Nuclear War
Just in time for Super Bowl, the chip bag that's also a breathalyser
In a collaboration with Uber and Mothers Against Drunk Driving (MADD), Tostitos
is working to prevent drunk people from driving on the night of the Super Bowl, and
one of the spotlight features is a nifty chip bag with a built-in alcohol sensor.
Colour palette guide from the 1600s
Created by artist A. Boogert, this Dutch book is one-of-a-kind, a unique handmade
production designed to educate students and artists about how to mix, make
and deploy individual colours and colour schemes.
What every rain-soaked Brit needs – the 'Umbrella drone'
It’s appropriately named the Umbrella Drone. It’s a drone with an umbrella on it.
Using cutting-edge drone technology bits, it will follow you around
and keep you dry. Seriously.
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