for the Gulf
Carolina Salas-Tapia strengthens senior management team in Dubai
Carolina Salas-Tapia has joined MerchantCantos from global PR group Grayling, where she was Managing Director and Creative Director for its creative communications offer in the Gulf and Africa.
Carolina held senior marketing and communications roles in Dubai and her native Chile. Before moving into creative communications, she had a career in event management and fashion journalism.
Carolina brings over a decade of experience advising clients on marketing, branding, advertising and media communications, working with businesses such as Meydan Group, Majid Al Futtaim Retail, Fundo Soberano de Angola, Seha and MakeItKenya (a National brand campaign developed by Ministry of East African Affairs, Commerce and Tourism). She has worked with a number of leading Gulf-based and South American businesses helping them establish strategic corporate communication, marketing and customer service plans.
‘MerchantCantos has seen incredible growth across key markets and I am honoured to be leading the Group’s efforts to build on its strong presence in the Gulf,’ says Carolina. ‘Creativity has been a constant passion throughout my career and I look forward to building on that background to grow our regional portfolio as well as deliver award-winning work for our clients.’
‘We are delighted to welcome Carolina to our business in the region,’ says MerchantCantos CEO Richard Carpenter. ‘The Gulf offers significant opportunity for MerchantCantos and Carolina’s depth of experience and knowledge of this rapidly changing environment will be crucial to our success.'