Tackling the unique challenges of digital corporate communications in Asia.
The digital world is highly complex and rapidly changing. Social, mobile, owned media, intranet, extranet, blogs, apps, big data and AI are all intertwined and represent key influencers on how a company communicates and engages with stakeholders.
As stakeholders increasingly utilise digital to help facilitate global investments, more and more Asian companies are focusing on their digital strategies. Their approach can be directly connected to the performance of a business and is imperative to be successful in today’s business environment.
At this seminar we will take an in-depth look at the impact digital has on corporate communications including:
- How companies in Asia can raise their profile with stakeholders
- Utilising digital channels effectively, innovations and trends
- What does best-practice digital communications look like?
- How is digital changing the role of CEO communications
- How to develop an over-arching digital strategy.
Our panelists include:
James McCobb - Partner and Head of Digital at MerchantCantos
Patrick Eastwood - Partner, Asia at MerchantCantos
Rory Macpherson* - Partner, Shanghai at Brunswick Group
These events are by invitation only; places will be limited. Please RSVP as soon as possible to secure a seat.
Tuesday, November 28, 2017
12.30pm – 2.00pm
A light lunch will be served.
12/F Dina House
11 Duddell Street
Central, Hong Kong
Thursday, November 30, 2017
8.30am – 10.30am
Breakfast will be served from 8.30am
The Grumpy Pig
65-4 Maoming N. Rd. 中国上海市茂名北路65-4号
Shanghai, China 200041 邮编: 200041
* Shanghai event only