to develop
a Corporate
Film Strategy

Thursday 27th April, 2017
8.30am - 9.30am
New York

Film is increasingly seen as a crucial element in the corporate communications mix – you look behind the curve without film content in your digital footprint. But how do you develop a coherent strategy for film?

In 2017 video will account for almost 70% of all consumer Internet traffic. In fact, there was more video content uploaded last month than was broadcast by the three major US TV networks in the past 30 years. This is not a trend, it is a reality.

If your business doesn’t have a strategy in place you’re going to get left behind.

Join us at the first in a series of seminars from the MerchantCantos creative team. This one is dedicated to storytelling through film and how that can be applied to your business, with or without a big budget. We will discuss:

  • Cutting through the noise and reaching your audience
  • How film will add value to your communications
  • The process of commissioning award-winning creative

Seating is limited, so reserve your place today to guarantee attendance.


Matt Shepherd-Smith – Matt is a Partner at Brunswick and Chairman of MerchantCantos, working across both to provide integrated, strategic and creative solutions for our clients. With more than 25 years’ experience in advertising, Matt brings a consumer communications perspective to corporate communications challenges and is a firm believer in the importance of creativity in driving positive business outcomes. 

Mark McKenna – Mark heads up MerchantCantos’ Film offer in the US, overseeing the production of award-winning work for clients like Philips, AB
InBev and GE Power. He has been working in corporate film production for over 12 years. A writer with best-in-class knowledge of production, he prides himself on making films that are creatively challenging, effective - and achievable within budget.


Thursday, 27th April 2017
8.30am – 9.30am (Breakfast will be served)


245 Park Avenue
14th Floor
New York

This event is by invitation only.

For more information or to reserve a place at this breakfast seminar,
please contact Ellie Carr.