Multinational generic pharmaceutical company, Hikma, have announced the rollout of their new brand. MerchantCantos were tasked with the creation of a single, digital destination, Hikma Connect, where any of Hikma’s 8,500 employees can go for trusted information, resources and individually tailored tools.
Hikma Connect is personalized to deliver precise and relevant content wherever employees are across the organization and the CMS has been designed to allow Hikma’s content editors to target specific locations, business functions and internal employee groups with ease. We helped Hikma support their intranet launch with an employee engagement programme that teased the unveiling of the new channel and was localized across their global locations, through specialized marketing packs for each local, marketing team.
To support the brand rollout, MerchantCantos also designed their new Corporate Website, the first external articulation of their new brand. Furthermore, we produced four short lifestyle films, each focused on one of their brand essentials. Collectively they bring the brand platform and new visual identity to life in a compelling and emotive way, illustrating Hikma’s positive impact in putting better health within reach.
“The MerchantCantos team were with us every step of the way on our journey to telling our story through digital. They helped us to navigate a complex array of technical systems that have evolved through acquisitions, to create a simple platform that brings the brand together and expresses the impact we have on people’s lives around the world.” - Brooke Clarke, Global Head of Group Corporate Affairs at Hikma
“It has been a pleasure to help the Hikma team communicate their new brand story across an array of channels. We were able to provide them with the communications tools needed in the digital-first world, delivering an integrated solution across digital and film.” -James McCobb, Partner, MerchantCantos
- MerchantCantos Digital