Digital seminar in Hong Kong
Clients and potential clients in Hong Kong and Singapore were treated to a recent breakfast seminar on the future of digital communications. Richard Carpenter, Managing Partner, and James McCobb, Digital Director, from our London office were in the region on client work and ran the seminars alongside their wider schedules.
Content included a look at how companies are beginning to use virtual reality in the corporate space, the potential impact of artificial intelligence, on-demand disruptive technologies, and the changing nature of corporate publishing in an online environment.
The Hong Kong event attracted some 20 attendees across a range of sectors, with Singapore being a particular draw for financial services. Richard and James talked through a range of case studies, including a review of HSBC Now, the bank’s award-winning employee engagement programme; and the New York Times’ experiment with virtual reality.
“We’ve done a lot of work analysing the way in which companies are responding to the changing environment,” says Richard Carpenter. “It helps us predict what demands might lie ahead. We thought we’d use the trip as an opportunity to share some of our research and thinking. Two of our main pieces of advice were to free your data into a visual environment and the potential of ‘key-once, publish-everywhere’ technologies.”