We attended the D&AD event last week held at the Old Truman Brewery which showcases work in design, digital and advertising.
This year’s event addressed the theme of how creativity shapes culture and leaves an indelible, yet sometimes overlooked, mark on our everyday lives. We drew inspiration from what we saw and heard there, in particular, the story behind the Aesop brand. It was fascinating to hear how the brand puts such special care and thought into the design of its stores. For instance, did you know that each Aesop store has a unique interior design? Their stores are an extension of their ‘unselling’ philosophy in look and feel and are for the most part developed in collaboration with architects, interior designers and artists.
Our design and film teams enjoyed the celebration of creativity that the event generated and we look forward to passing on our insights to you in future projects!