to the future
Our new film & animation for Anglo American helps set out their approach to innovation
Building on 100 years of technology and innovation leadership, Anglo American has set out a new approach to innovation.
FutureSmart™ mining applies cutting-edge technological advances and broad innovative thinking to address mining’s major challenges. Our launch film combines live action with 2D and 3D animation, and a dynamic animated treatment of still photography. A female miner actively creates digital patterns which link her to the imagery, and then links those images to each other, to help the viewer picture the future of mining.