A tale of
two stories

Value creation needs a new narrative, weaving together
both financial and non-financial considerations, say Ian Roe and Hannah Griffiths

Forty years ago, investor analysis rarely needed to go beyond the financials. Over four-fifths of a business’s market value was its tangible assets.

Today, the reverse is true. Tangible assets now represent less than one-fifth of the value of S&P 500 companies, according to research by Ocean Tomo, an intellectual property merchant bank. Companies must tell a complete story or risk short-changing their investors and undermining their own reputations.

In the latest edition of The Brunswick Review – Spotlight on Business and Society, we take a look at the role of narrative in non-financial reporting, and how companies are weaving together financial and non-financial considerations to create value.

Companies that tell compelling, integrated stories of their operations do not all get it right in the same way. But they have one thing in common: they understand what their audiences need and give it to them in a way that is easy to digest.

To read our article - please visit the Spotlight microsite.