Creating an environment
where great ideas can thrive.
Articles / 11 September 2018
Culture in a creative business
Great ideas beget great ideas. Social contagion is a cultural phenomenon. Watch this video for the kind of culture we build at MerchantCantos
Articles / 02 August 2018
Rise of the Chief Authenticity Officer
How can you persuasively connect with your target audience, earn their trust and reinforce your core brand equity? By developing content that audiences see as valuable to them, not marketing content that drives audiences to purchase something. It’s all about authenticity.
Articles / 30 July 2018
We recently had a conversation with Mark O’Sullivan, Head of Corporate Reporting for PwC, and discussed the changing corporate reporting landscape and what companies can do now to report in a clearer and more coherent way.
Articles / 25 July 2018
Storytelling – The neglected key to Investor Communications
Storytelling as a communications tool has always been a way for business leaders to guide and motivate employees, investors, customers and boards.
News / 12 July 2018
Clarity. Authenticity. Connectivity.
What do investors want from the annual report?
Articles / 09 July 2018
The power of words
“Short words are the best, and the old words best of all”. So said possibly the greatest user of words and language in the modern era, Sir Winston Churchill.
Articles / 09 July 2018
Women & the Board
In May, the UK government published a list of the worst explanations FTSE 350 companies gave for not appointing women to their boards. MerchantCantos Director of Sustainability, Ian Roe, and Investor Communications Adviser, Kay Kayachith, explain how communication is key to righting a bias that refuses to go away.
Articles / 05 July 2018
Instagram Stories adds questions: How do you leverage curiosity to increase interest in your brand?
Engagement is one of the most important performance indicators on social, and tapping into the questions your audiences have for you can now produce tangible results across a range of the primary social platforms, writes our Social Media Director Michi MacLennan.
Articles / 27 June 2018
A higher high-tech calling
Jeff Sindone, Partner, MerchantCantos New York interviews our client Carla Kriwet at Philips on how the firm competes with Silicon Valley for top engineers.
Events / 25 June 2018
Breakfast seminar - 11th July 2018
With fundamental changes set to occur in the corporate reporting landscape in 2020, we spoke to a number of global investors to better understand their views on the evolving annual report and what they really want from reporting.
News / 22 June 2018
Childhood & Creativity
Everyone has childhood memories, from a first bike, favourite cartoon or sandcastle at a faraway destination, little still-frames in our minds that still come up from time to time, reminding us of the moments that have shaped who we are today.
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