Creating an environment
where great ideas can thrive.
Articles / 11 September 2018
Culture in a creative business
Great ideas beget great ideas. Social contagion is a cultural phenomenon. Watch this video for the kind of culture we build at MerchantCantos
Articles / 19 December 2018
The ‘wireless’ is more wire-less than ever
I may be married to film, but I'm definitely having an affair with audio podcasting.
Articles / 18 December 2018
What next for business?
April 2018 was the first time UK companies were mandated to report their gender pay gaps. This brought the issue of inclusion and diversity in the workplace to boardrooms across the UK.
Articles / 17 December 2018
Social media trends in 2019
Michael MacLennan, Director for Social Media Strategy, selects top 10 social media trends for 2019.
13 December 2018
AI has replaced social and blockchain as the technology adjunct de jour. Once there was search, then there was social search. Now there is AI search. James McCobb - Partner, Digital - discusses how AI can add value and what the future may look like.
06 December 2018
Business model reporting: simplify, explain, connect
More than just an infographic, the business model should explain what the company does, how it creates value and how it has a competitive advantage.
News / 30 November 2018
EVCOM Industry Awards 2018 – Four wins for MerchantCantos!
MerchantCantos has been recognised for excellence in both craft and communications across the live, screen and digital communities.
26 November 2018
Communicating in real time
Suzi Gillies, Broadcast Services Director at MerchantCantos, was recently featured in the IR Society’s INFORMED magazine.
21 November 2018
Brand Naming: How to make your mark
The right name happens by design, not by default. Piyush Aggarwal, Brand Strategist, explores the four key principles you can use to help you find the right name.
Articles / 02 November 2018
Gen Z’s Looking at Your Corporate YouTube Channel
Nina Eisenman, Client Services Director, MerchantCantos, on how corporations can better communicate with Gen Zs.
Articles / 26 October 2018
How to tell a social media story people care about
It’s a common thought that you need to adapt your identity to fit into the new marketing landscape – but by remaining truthful to your brand essence the process of reaching a new audience can be considerably less painful, writes Director for Social Media Strategy Michi MacLennan.
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