Always
Thinking
Always
Learning

Creating an environment
where great ideas can thrive.

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Articles / 11 September 2018

Culture in a creative business

Great ideas beget great ideas. Social contagion is a cultural phenomenon. Watch this video for the kind of culture we build at MerchantCantos

Using creativity  to maximise value  created in mergers and acquisitions

Articles / 21 September 2018

Using creativity to maximise value created in mergers and acquisitions

Mergers and acquisitions can transform value- for better or for worse- so you need to deploy your full strength.

Culture in a creative business

Articles / 11 September 2018

Culture in a creative business

Great ideas beget great ideas. Social contagion is a cultural phenomenon. Watch this video for the kind of culture we build at MerchantCantos

Bringing life & longevity to your annual report

Articles / 11 September 2018

Bringing life & longevity to your annual report

It’s not enough nowadays to start working on social content in the final few weeks before your annual or ESG report goes live, argues Director for Social Media Strategy Michi MacLennan. True success will come from full integration around the very first steps of report planning.

Protecting value through values

Articles / 20 August 2018

Protecting value through values

How can companies embed the right set of values in order to drive ethical behaviour? An interview with Peter Montagnon, Associate Director with the Institute of Business Ethics

A new ‘shorter and sharper’ Code: start preparing now!

Articles / 03 August 2018

A new ‘shorter and sharper’ Code: start preparing now!

What are the key changes?

Rise of the Chief Authenticity Officer

Articles / 02 August 2018

Rise of the Chief Authenticity Officer

How can you persuasively connect with your target audience, earn their trust and reinforce your core brand equity? By developing content that audiences see as valuable to them, not marketing content that drives audiences to purchase something. It’s all about authenticity.

Beyond Boilerplate

Articles / 30 July 2018

Beyond Boilerplate

We recently had a conversation with Mark O’Sullivan, Head of Corporate Reporting for PwC, and discussed the changing corporate reporting landscape and what companies can do now to report in a clearer and more coherent way.

Storytelling – The neglected key to Investor Communications

Articles / 25 July 2018

Storytelling – The neglected key to Investor Communications

Storytelling as a communications tool has always been a way for business leaders to guide and motivate employees, investors, customers and boards.

Clarity. Authenticity. Connectivity.

News / 12 July 2018

Clarity. Authenticity. Connectivity.

What do investors want from the annual report?

The power of words

Articles / 09 July 2018

The power of words

“Short words are the best, and the old words best of all”. So said possibly the greatest user of words and language in the modern era, Sir Winston Churchill.