Always
Thinking
Always
Learning

Creating an environment
where great ideas can thrive.

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Articles / 11 September 2018

Culture in a creative business

Great ideas beget great ideas. Social contagion is a cultural phenomenon. Watch this video for the kind of culture we build at MerchantCantos

Artificial Intelligence

13 December 2018

Artificial Intelligence

AI has replaced social and blockchain as the technology adjunct de jour. Once there was search, then there was social search. Now there is AI search. James McCobb - Partner, Digital - discusses how AI can add value and what the future may look like.

Business model reporting: simplify, explain, connect

06 December 2018

Business model reporting: simplify, explain, connect

More than just an infographic, the business model should explain what the company does, how it creates value and how it has a competitive advantage.

EVCOM Industry Awards 2018 – Four wins for MerchantCantos!

News / 30 November 2018

EVCOM Industry Awards 2018 – Four wins for MerchantCantos!

MerchantCantos has been recognised for excellence in both craft and communications across the live, screen and digital communities.

Communicating in real time

26 November 2018

Communicating in real time

Suzi Gillies, Broadcast Services Director at MerchantCantos, was recently featured in the IR Society’s INFORMED magazine.

Brand Naming: How to make your mark

21 November 2018

Brand Naming: How to make your mark

The right name happens by design, not by default. Piyush Aggarwal, Brand Strategist, explores the four key principles you can use to help you find the right name.

Gen Z’s Looking at Your Corporate YouTube Channel

Articles / 02 November 2018

Gen Z’s Looking at Your Corporate YouTube Channel

Nina Eisenman, Client Services Director, MerchantCantos, on how corporations can better communicate with Gen Zs.

How to tell a social media story people care about

Articles / 26 October 2018

How to tell a social media story people care about

It’s a common thought that you need to adapt your identity to fit into the new marketing landscape – but by remaining truthful to your brand essence the process of reaching a new audience can be considerably less painful, writes Director for Social Media Strategy Michi MacLennan.

The shifting regulatory landscape

Articles / 16 October 2018

The shifting regulatory landscape

There will be big changes coming up for what and how companies need to communicate in their annual report.

Cut the crap

Articles / 15 October 2018

Cut the crap

Matt Shepherd-Smith, CEO, MerchantCantos, outlines four reasons why we have seen an exponential increase in the amount of crap from the advertising industry.

Seven tips for hosting a successful Investor Day

Articles / 10 October 2018

Seven tips for hosting a successful Investor Day

Investor Days provide companies with a unique, in-person opportunity to communicate with shareholders and analysts. Done well, they can have a lasting positive effect. But planning an Investor Day can be daunting.