Jarrad leads MerchantCantos’ creative offer globally, with particular responsibility for brand and digital design. A specialist in multi-channel corporate communications, he works closely with clients to generate creative strategy then translating into visual ideas and experiences. He has a passion for making beautiful, thoughtful and engaging approaches to business challenges.
Jarrad’s career has spanned 20 years across consumer and corporate branding, with a specific focus on bringing business messaging to life through what he calls ‘landing brands’. Beginning at a digital start-up in the late 90s before moving into corporate communications he brings a very different approach in understanding how creativity and technology can influence how you can inform and inspire. He believes that creativity cuts deep and is still one of the best ways to connect ideas with audiences.
At MerchantCantos, Jarrad has created award-winning campaigns, brands and corporate collateral for clients as varied as Alibaba, Aviva, BBC Worldwide, Burberry, ebay, Facebook, HSBC, Ladbrokes, Old Mutual, Pearson, Pepsico, Philips, Puma Energy, PwC and Shire.