William Hill
Responsible gambling campaign

How can employees ensure nobody is harmed by gambling?

Reveal the hidden side.

Built around a bold visual identity, the powerful imagery of our campaign cuts to the heart of a challenging issue in an unflinching and thought-provoking way. Hard-hitting photography, contrasting a glossy facade with hidden turmoil, sits at the creative heart of all our assets, which include brochures, infographics and films.

An innovative slider device reveals the darker side of gambling while utilising the master brand's distinctive angled device. William Hill described the campaign as ‘imaginative and leading-edge’ and one that went far beyond what they thought possible.