Using digital to reposition a global FinTech leader

As the world's highest-valued FinTech company, with a reported valuation of US$225 billion, Ant Group (owner of payments and lifestyle app Alipay) appointed MerchantCantos to re-launch their corporate website presence for a global audience. One that demonstrated the truly global reach of their products and services and their ambition to empower millions of consumers and small merchants with powerful financial tools.


MerchantCantos worked closely with Ant Group to create a refreshed visual expression and corporate website. We evolved the current brand language to create a modern look and feel, within the framework of their existing guidelines.  The new website is a truly global site, reflecting Ant’s ambition to empower consumers and small businesses around the world.


Nick Read, Technical Project Manager at MerchantCantos, Hong Kong said, “We’re proud to have delivered this new digital brand for Ant Group. The evolution of the brand in parallel with the website re-launch enabled us to produce assets befitting of a global brand that can be used in the digital ecosystem and beyond.”

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