How do you show heritage and innovation in perfect balance?
By creating a timeless journey.
TimeVallée is a fine watch retail store that combines heritage and craftsmanship with sophisticated, technology-driven experiences. For TimeVallée’s launch in China and Tokyo, our client, Richemont, wanted a visual identity that reflected its brand essence and values. The design language needed to balance old and new, communicating a sense of history and innovation, precision and elegance.
We developed a stylised visual identity based on the creative idea ‘A Journey Where Times Meet’. It combines elegant illustrations based on classic watch designs with engaging photography of customers shot in store. Look and feel is highly contemporary but reflects the craftsmanship that great watchmaking is founded on. Through it, we invite the tech-curious and watch connoisseurs to take a journey to a place where past meets present.