The Future of Visual Storytelling
What is the future of visual storytelling? Authentic. Personal. Imaginative.
Visual storytelling is the art of telling a story through visual content. It has unparalleled potential to engage with audiences and generate traffic at every stage of the customer journey. Almost all content marketing strategies use it.
As part of our Interview Series, Partner and Executive Creative Director, Jarrad Comley, sat down with leading photographer, Slater King to discuss the Future of Visual Storytelling. Slater also shot the bold campaign for our client, William Hill, tackling the dark side of gambling.
So how has visual storytelling evolved over the years? What elements are vital to a successful visual story? What is the future of visual storytelling? And how can brands stay ahead of the curve? These are some of the questions we explored in the interview.