B2B sustainability campaign
How do you stand out on sustainability in a competitive market?
By revealing beauty and innovation in rubbish.
MerchantCantos was asked to help award winning flooring and surfaces manufacturer, Tarkett reach B2B customers with its remarkable circular solutions story; and to highlight the sustainability benefits that its products and services can deliver for their customers.
We created a quirky campaign that paired attention grabbing headlines and beautifully art directed imagery from their factories in Luxembourg with bold Tarkett commitments. A messaging framework and visual asset library was created to express Tarkett’s unique point of view on core sustainability issues across three campaign pillars. Complex information was translated into bite sized chunks using warm, jargon free language.
The campaign was launched online and amplified throughout EMEA and Asia with a social media campaign, and in North America using striking trade press adverts. Further materials were tailored to key audience needs: a toolkit and brochure insert help Tarkett sales teams explain the value its sustainability credentials bring to customers; and beautiful Instagram posts reach designers and architects.