Sime Darby Plantation

How does a producer of palm oil demonstrate their commitment to an urgent and complex issue?

By letting digital drive transparency

As a leading producer of sustainable palm oil, Sime Darby Plantation believes that supply chain traceability is key to halting deforestation. With this in mind, they wanted to show the way by demonstrating their own commitment to an urgent and complex issue.

In collaboration with Brunswick Business & Society, we designed and built ‘Crosscheck’, a website that maps Sime Darby Plantation’s palm oil supply to the mill level. Who owns what mill, local risks to landscape and wildlife, plus satellite clearance data all come together in an online mapping tool that lets the user see – and report – where a problem may exist. Clear, informative and easy to use, ‘Crosscheck’ is an industry game-changer.