By showing the kids how mum and dad stay safe at work.

Puma Energy wanted to combine its road and site safety campaigns to highlight the importance of keeping everyone safe. Risks, it said, just don’t stop at the end of the working day. The company wanted its Be Puma Safe campaign to raise awareness about road and site safety as well as help influence and change behaviours within the Puma Family. A grown-up message needed a kid-friendly touch.

We created a fun pop-art style visual identity that took on a life of its own, as Puma Energy employees around the world organised open days where they could bring their children into the work environment to learn about the importance of staying safe. Colourful campaign materials such as posters, web banners, screensavers, stickers and badges helped make the day fun and memorable.