By Fuelling the Journey.
Puma Energy is an innovative, disruptive and dynamic energy company. The 2017 annual report was created to reflect this brand, serving as a platform to showcase the business story and vision. The report intentionally mirrors a glossy lifestyle magazine in look, feel and editorial style.
Simple navigational cues mean the document is intuitive - references to the five strategic priorities are consistent, there is a clear hierarchy and style of fonts for pull-out quotes, statistics and copy. All of this enables readers to quickly find and digest the content that is most relevant to them. The printed report was created in tandem with the online version, ensuring a seamless dovetailing of content between the online and offline elements.