How do you put the fizz back into reporting?
Make the content pop!
Twelve years after the launch of PepsiCo’s flagship sustainability programme - Performance with Purpose - the company sought to broaden its reach beyond a niche corporate responsibility audience, while also ensuring there was no dumbing down of content.
In response, our digital-first report introduced lighter-feeling visual language. We combined infographics, hand-drawn illustrations, real-world photos and data to create a vibrant, accessible and engaging sustainability report. “Looks incredible”, said the client. We had to agree.