Online & printed annual report
How can a financial report reflect vision and ethics?
By using the best aspects of print and digital.
Naspers' challenge was two-fold. The Africa-based internet and entertainment group needed to demonstrate how it was successfully executing its growth strategy while highlighting how the ‘Naspers approach’ benefits all stakeholders – with emphasis on the importance of making a positive impact on society. We were tasked with creating a report that worked seamlessly in print and online.
To reflect the digital version, we adopted a landscape format for the print version. Both the print and digital reports use impactful photography to tell the ‘Naspers approach’ story and give greater emphasis to case-studies. Likewise, graphics bring the Governance section to life while key content such as the group’s business model and Year in Review were given greater prominence than in previous reports.