MerchantCantos to be fully integrated into Brunswick Group

November 2, 2021 – Brunswick Group, the world’s leading critical issues firm, today announced that from January 1, 2022:

  • MerchantCantos will become “Brunswick Creative Campaigns and Content” – a world-class combination of Brunswick and MerchantCantos’ strategic planning, creative expertise and production capabilities.
  • We will create a single, unified Digital team and proposition – integrating our existing Brunswick and MerchantCantos teams to deliver the full range of digital strategy and execution for our clients' most critical challenges.
  • We will align our ESG and employee engagement propositions – strengthening the firm’s advisory capabilities in both areas.

This reflects the increasing demand from clients for integrated strategic advisory and creative capability.

Neal Wolin, Chief Executive Officer, said: “This is a natural evolution for our firm. Brunswick and MerchantCantos have always worked closely together. Elevating the strategic value of our creative capability and combining our digital expertise will enable us to bring more ambitious ideas and, ultimately, even more value to our clients.”

Matt Shepherd Smith, CEO of MerchantCantos, said: “Every business now operates in a digital world and the importance of strategic and creative communications is only growing. By becoming one brand, we are responding to increasing demand from our clients for integrated strategic advisory and world-class creative capability.”

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