Using digital excellence to improve the patient experience

MerchantCantos has launched four new country websites for Diaverum, as part of the second stage in its digital transformation.

As one of the world’s largest providers of renal care, Diaverum is on a journey of digital transformation, inspired by a true patient focus.  Starting with their corporate website, we refreshed their visual identity and developed an award-winning, fully responsive website, based on a modular design system that puts the needs of the patient at its heart.

We have now released the next iteration in the digital transformation, country specific websites in local languages.  We have enhanced the user experience for key patient features; all around finding a clinic and managing their care.  Our new clinic finder and clinic pages bring the best of the Google maps features directly into the website, giving the patients the tools they need in one place, providing a streamlined and intuitive experience.

The websites for China, Saudi Arabia, the UK and Sweden are now live and all have been launched in both the local language and English. This will then be rolled out to all Diaverum’s 22 markets, allowing for localisation by language and culture, while still retaining the essence of Diaverum’s global, modular design system. 

James McCobb, Partner, Digital at MerchantCantos said, "We have been working with Diaverum on its digital transformation, creating websites which are designed for patients. The latest milestone on this transformation is the launch of country specific websites in the UK, China, Saudi Arabia, and Sweden. It is the culmination of great teamwork and a strong partnership between MerchantCantos and Diaverum, building a bold brand with digital at the heart."

Maria Martin, Client Services Director at MerchantCantos, London said, "We are so proud to be supporting Diaverum on their digital transformation journey, to really help patients live a more fulfilling life.  The patient experience is at the heart of the local country websites, and often may be their first interaction with the brand.  We want the encounter to be positive, intuitive and enabling, especially given that they may have recently been diagnosed with a chronic illness."

If you would like to discuss how we can help you with your next digital project, please contact Maria Martin, Client Services Director at MerchantCantos.

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