How do you catch the attention of 200 journalists?
Let the boss speak for himself.
Macau-based resort and entertainment group Melco had set its sights set on being one of the first operators to build and operate a resort in Japan. At a media event in Tokyo, Melco wanted to inform their audience about their proposition.
Our film took the narrative beyond the norms of a property portfolio film. Following conversations with Lawrence Ho, Melco chairman and CEO, we developed a script that took as its inspiration from Lawrence’s core belief that ‘everyone deserves better’.
The film became an expression of how Lawrence’s personal values translate into corporate success and is an honest reflection of his, and Melco’s motivations. The result was an audience who were engaged, captivated and, most importantly, keen to hear more from a business pioneer.