How do you become a market-leading innovator?
Through the medium of digital.
Lane Clark & Peacock (LCP) – a firm of financial, actuarial, and business consultants – are as ambitious in their communications as they are leading experts in their field…aiming to be the digital innovator in the market.
To achieve this, we helped breathe new life into their visual identity and re-imagine their primary communications channel lcp.uk.com, transforming the site’s design, content and user experience to support three core principles – to demonstrate expertise; to help build and showcase relationships; and, to always provide a ‘next step’.
The refreshed identity and new website positions LCP as a leading, innovative, and personable organisation, full of industry experts able to provide insight, clarity, and advice to clients. In the first three months after launch, several new client wins came directly from engagement on the website.