How can a fashion house showcase a new collection beyond a catwalk audience?
By broadcasting its show on social media.
Luxury clothing brand La Perla had never livestreamed one of its fashion shows and wanted to start with the reveal of its Fall/Winter collection in New York. The event needed to put an online audience at the edge of the catwalk, capturing the buzz of a live show where timing and presentation is everything.
The event was broadcast on La Perla’s website and through the use of social media – Facebook, YouTube and Twitter – managed to reach a truly global audience, including the growing Asia/China market. The reach far exceeded La Perla’s original estimations - not only for the live event but with the numbers of viewers in the following weeks. For a first-time foray into livestreaming, we had successfully extended La Perla catwalk to a new audience and wider market.