Amplify the 'Every day'.

After a period of expansion, global pharmaceutical group Hikma launched a new identity and vision. The Jordan-based company needed a digital, brand and film narrative that would showcase their new proposition 'Better health. Within reach. Every day' in a way that would help it stand out from its competitors. A generic drugs producer needed more than a generic presence.

We created Hikma Connect, the group’s first global intranet channel, bringing its new international workforce together and dispelling the myth that SharePoint sites can’t look great. We also launched a new corporate website, purposely minimal with bold colours and strong icons creating an accessible UI that reflected the brand’s core. To engage their global employees, we also delivered a webcast explaining the rationale behind the brand. To further amplify the content, we produced a series of lifestyle films that were used extensively across Hikma’s digital channels.