Brand positioning, visual identity
How do you position a brand for the future?
By ‘Thinking Beyond Tomorrow’.
Following rapid international expansion and diversification, Hawksford wanted to connect with a larger audience. The financial services group needed a brand refresh to signal the change, and a new visual identity to illustrate its future direction.
In-depth research with key stakeholders informed our development of a brand platform to reflect Hawksford’s ambitions and values. We articulated this through the brand idea ‘Thinking Beyond Tomorrow’. We also created a brand architecture strategy for their international services and designed a visual identity that brought the brand to life.
With a new identity under its belt, the company was confident enough to launch a new website and roll the brand out internationally.