Hawksford

Brand positioning, visual identity

How do you position a brand for the future?

By ‘Thinking Beyond Tomorrow’.

Following rapid international expansion and diversification, Hawksford wanted to connect with a larger audience. The financial services group needed a brand refresh to signal the change, and a new visual identity to illustrate its future direction.

In-depth research with key stakeholders informed our development of a brand platform to reflect Hawksford’s ambitions and values. We articulated this through the brand idea ‘Thinking Beyond Tomorrow’. We also created a brand architecture strategy for their international services and designed a visual identity that brought the brand to life.

With a new identity under its belt, the company was confident enough to launch a new website and roll the brand out internationally.

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