How do you balance the interests of investors and wider stakeholders in an annual report?
By carefully considering content and letting design simplify the journey.
Being one of London’s most innovative property regenerators and investors, Derwent London wanted its 2018 annual report to reflect its design-led approach where form and function – key to its own architecture - work in harmony. Derwent set down a clear challenge: simplify, streamline, highlight management’s wider stakeholder engagement, address CEO succession, create a ‘Distinctively Derwent’ report.
Our approach was to meet with the Derwent teams responsible for all aspects of the report examining every element of content, structure and design. Everything had to earn its place. Duplication was eliminated. Eye-catching diagrams and illustrations simplified complex content. From the foiling on the cover to art direction to the special thread binding, the attention Derwent pays to its buildings was fully reflected in the report.
Distinctively Derwent, indeed.