We take
a different
approach

We solve business issues with world-class creativity.

We are built for the fast-moving world of our clients:
a unique mix of thinkers, designers,
developers and filmmakers.

We offer expert advice and award-winning creativity
across Brand, Investor Communications,
Employee Engagement and Sustainability.

Brand

Brand positioning Visual identity Brand architecture Messaging & tone of voice Analytics & measurement

Investor
Communications

Transactions Corporate reporting Financial results Interviews & films Webcasting

Employee
Engagement

Internal campaigns Change management Vision & values Intranets & apps Film & animation

Sustainability

Benchmarking Integrated reporting Materiality consulting Purpose campaigns Change management

We bring a global, creative perspective
to communications challenges.

Some people to know

Annie Bisset

Annie Bisset

Director, Annual Reports/IR

Annie has over 20 years experience in advising companies on their communications programmes – internally and externally. She is a qualified Chartered Accountant and financial reporting specialist. Her client experience includes Barclays, BUPA, BT, FirstGroup, HSBC, Shire and Tesco.

Barnaby Logan

Barnaby Logan

Executive Producer

Barnaby leads both standalone film projects and the film element of integrated campaigns, providing senior leadership at every stage. Recent projects include a six part documentary series to mark HSBC’s 150th anniversary, a television advertising campaign for Chinese commodity giant, COFCO, and a range of animations and case studies for Aviva which play out not just online but also on the biggest corporate video wall in Europe.

Richard Carpenter

Richard Carpenter

Chief Executive Officer

Richard leads MerchantCantos as well as working with blue-chip clients on communications challenges across the spectrum from investor communications to branding and employee engagement. A business journalist by training, Richard is a published authority on corporate communications.

Akim Carter

Akim Carter

Client Adviser & Senior Producer

Akim is an expert in financial communications, executive interviews, deals and IPOs. He has advised on, and produced, a wide range of projects from investor documentaries to animation for clients Amec Foster Wheeler, Jacobs Douwe Egberts, McCarthy & Stone, MOL Group, National Grid, Rolls-Royce and Syngenta.

John Hopkins

John Hopkins

Director, San Francisco

John has recently made the journey cross-country from the East Coast to head up our San Francisco office. John is experienced across sectors and specialises particularly in technology, financial services and consumer goods.

Mae Hillawi

Mae Hillawi

Senior Account Manager, Dubai

Mae is client services professional, with over 10 years’ experience of working in the communications industry. Her particular expertise covers corporate communication (internal & external) and a diverse range of projects including employee engagement campaigns, branding, corporate reporting and digital. Her current clients include National Bank of Abu Dhabi, TAQA, ARKAN, and Commercial Bank International (CBI).

Matt Shepherd-Smith

Matt Shepherd-Smith

Chairman

Matt works closely with MerchantCantos’ Partners to ensure the highest standards of client delivery and creative integrity. Matt brings over 25 years’ experience in the communications industry with a particular focus on strategic communications, marketing and brand.

Steve Hickson

Steve Hickson

Creative Director

Steve directs our team of designers in London, providing inspiration and creative oversight. He helps clients cut through the noise and maximise the impact of their business messaging using engaging, beautifully simple design. His award-winning work at MerchantCantos includes integrated campaigns, brand, marketing and reporting projects for BBC Worldwide, BTG, Merck, Swiss Re, Richemont and LCP.

Keelin MacGreevy

Keelin MacGreevy

Partner

Keelin has stewarded almost every part of MerchantCantos since joining in 1989 and is now responsible for keeping MerchantCantos a well-oiled machine, overseeing operations, HR, project management and print production.

Toby Low

Toby Low

Partner

Toby runs the film and webcasting side of the business and is involved with the general management and strategic direction of the firm. Toby joined as Managing Director in September 2011.

Jarrad Comley

Jarrad Comley

Partner

Jarrad leads MerchantCantos’ creative studio and is responsible for our creative output. He focuses particularly on our work in print, digital design and brand.

Anna Tugetam

Anna Tugetam

Brand Adviser

As Brand Adviser, Anna has worked with clients such as Goldman Sachs, Lafarge Tarmac, DFDS Group, PwC, Dixons Retail, Shamayel and Puma Energy. Her expertise lies in brand strategy development, brand architecture, brand employee engagement, and service proposition development.

Tim May

Tim May

Partner

Tim oversees the film team’s creative output. His work has picked up more than 40 industry awards. Specialisms include employee engagement, brand films and executive interviews.

Jeff Sindone

Jeff Sindone

Partner, New York

Jeff has led MerchantCantos’ North American operations and our New York office since joining MerchantCantos in 2013. Jeff has been working with global companies to address their complex communications and business challenges for over 20 years.

Patrick Eastwood

Patrick Eastwood

Partner, Hong Kong

Patrick heads MerchantCantos’ Asian operations from our Hong Kong office. He is client lead and adviser to many of the region’s biggest businesses.

Hannah Griffiths

Hannah Griffiths

Sustainability Adviser

Hannah has over a decade’s experience in sustainability communications. She advises clients on a variety of needs, including strategy, engagement and materiality, and reporting; and works hand-in-hand with the creative team to produce insight-led solutions for the issues that matter most. Recent clients include Lloyds Banking Group, Puma Energy, Nike/ the John Lewis Partnership and Old Mutual Group.

James McCobb

James McCobb

Partner

MerchantCantos’ digital team is headed by James McCobb. James has over 20 years’ global communications experience on both agency and client-side advising on digital transformation and communication.

Sonal R. Patel

Sonal R. Patel

Executive Producer

As Executive Producer, Sonal leads film projects, and the film element of integrated campaigns, providing senior leadership at every stage. She has been advising clients on film at Board level for 12 years, with a particular focus on investor documentaries and executive interviews. Current clients include Apax Partners, Dairy Crest, Edrington, GlaxoSmithKline, HSBC and William Hill.

Barry Dunne

Barry Dunne

Director, Dubai

Dubai, MerchantCantos’ first office outside London, is led by Barry Dunne. Barry works across a wide range of communications disciplines, specialising particularly in investor communications and employee engagement. Barry is a member of the Middle East IR Association.

Guy Rush

Guy Rush

Client Adviser, San Francisco

Guy leads creative teams from the West Coast, advising some of the world’s leading brands and organizations on a wide range of communication issues, from IPOs & M&A to longer-term brand, reputation and employee campaigns.

Philipp Gutmann

Philipp Gutmann

Director, Berlin

Philipp heads up our new office in Berlin. An advertising and communications specialist, he brings over 10 years of integrated client-side and agency, advertising and marketing experience and has worked across both Europe and Asia.

Hannah Mably

Hannah Mably

Executive Producer

Hannah has over 18 years’ experience developing and producing original creative film content and integrated campaigns for global brands, corporates, charities, government and media agencies. Her clients have included HSBC, EY, PwC, Barclays. Telefonica, Shire, Diageo and BP. Hannah’s work has won 50+ industry awards for creativity and effectiveness.

Bill Krarup

Bill Krarup

Director, Investor Communications

Bill brings over 25 years’ experience to his role as Director, Investor Communications at MerchantCantos, where he oversees complex projects, both in print and online, and advises on best practice in corporate reporting. His clients include BBC Worldwide, BT, Ladbrokes Coral, Lloyds Banking Group, McColl’s Retail, Morgan Sindall, Pennon, RB, Shop Direct, Sportech and Swiss Re.

Wendy Choy

Wendy Choy

Account Director, Hong Kong

Wendy has over eight years’ experience advising global and regional communications for corporate, financial services and consumer brands. Her clients have included Diageo Reserve, AIA, Bank of Singapore, BlackRock, COFCO, HK Land, Jardines, Menarini, Sands China, Unilever, UPS, VistaJet and YTL Corporation.

Ian Roe

Ian Roe

Director, Sustainability

Ian heads our Sustainability offer, advising a wide range of clients across different sectors.  He has over 12 years’ experience delivering, reporting and advising on sustainable change and reputation management issues for global businesses.

James Williamson

James Williamson

Senior Producer & Client Adviser

James has been with MerchantCantos since the company started in 2001. He is a highly experienced Senior Producer who specialises in the delivery of executive interviews as well as rich media solutions and creating programming for banks and professional service firms - including Freshfields, Aviva Investors and Zurich. James also works with clients such as Anglo American, Syngenta and Dairy Crest.

Kate Stark

Kate Stark

Director, Brand Strategy

Kate has been advising leading global brands for over 9 years. Working closely with our Design, Digital and Film teams, she applies strategic rigour and creativity to help clients solve complex brand issues. Her recent work includes employer branding and brand activation for Philips, new brand development for the Michelangelo Foundation, and communications training for Save The Children.

Phil Morley

Phil Morley

Director, Employee Engagement

Phil helps clients develop and deliver compelling and effective employee engagement communications and campaigns. Since joining MerchantCantos in 2015, he has worked on major projects for clients including Avon, Nokia, Philips and Amadeus. Phil has worked in creative communication roles for nearly 30 years, holding senior roles on both client and agency sides in the UK, Italy and Hong Kong.

Rick Sellers

Rick Sellers

Director, Digital Strategy

Rick develops creative digital strategies for a wide range of clients including Ahold Delhaize, Standard Chartered, LCP, Old Mutual, King, Mondi, Nokia and Syngenta. Recent work includes award-winning corporate websites, intranets, crisis apps and deal sites. He brings 14 years’ experience advising on all aspects of digital corporate communications.

Leonie Dixon

Leonie Dixon

Director, Project & Planning, New York

Leonie has over 17 years of experience in the management of complex communications projects and campaigns. Her expertise covers employee engagement, digital, branding, advertising, corporate reporting, and sustainability. Leonie has worked on major projects for Avon, GE Power, Bayer, and Philips. She is also responsible for the development and management of the Account Management team in New York.

Dan Budgen

Dan Budgen

Director, Client Services

Dan is a client services professional with 12 years’ experience in corporate communications. Clients have varied from global corporations to small-caps and charities, including Lloyds Banking Group, Aviva, ARM Holdings, Home Retail Group, Mothercare, Deloitte, the UK Film Council and Coram.