Digital
Tescoplc.comThe redesigned website provides a broad overview of the Tesco business, focusing on its 92-year heritage and its breadth of operations across 14 countries. The investor relations section includes a wealth of information and tools for both institutional and private investors, including share price graphs, total shareholder return and RNS feeds. A media library and document centre provide a rich set of downloadable content, including an archive of financial information.
Annual report
www.ar2011.tescoplc.com/Visitors to Tesco's online annual report can see how successfully the group has expanded overseas. For the first time we produced the online report in six languages. We also created a video on the company's homepage to bring to life the 'Tesco Around the World' theme. To reflect the dynamic nature of Tesco as a business, we built interactivity into the online experience, enabling users to customise their engagement to reflect personal interests. These range from providing the ability to create bespoke bar charts of annual performance and expand contents sections, to helping readers drill down for more detail about Tesco's global operations using an interactive map.
Related work: Digital, Annual reports
