In the wake of the 2008 financial crisis, RBS remained committed to enhanced quarterly and annual reporting and to providing investors and taxpayers with greater transparency. We helped RBS communicate important messages through a series of executive interviews using high-quality digital video. These were released alongside the annual report and results.
The chairman, CEO and six divisional heads openly discussed critical issues within the business and indicated the group's progress against its recovery plan. The content was distributed through an extensive network of syndicated partners and picked up by international media.