Annual report
We made customers and staff the stars of Old Mutual's 2010 annual report. To show how the long-term savings company was executing its strategy throughout its international operations, we created compelling case studies from across the group. Reportage-style photography, taken in the UK, South Africa and the US, put a human face on business objectives. We also introduced a fast read which summarises the top level messaging.
Digital
This engaging approach of real people playing centre stage was also followed through on the online annual report. The fast read and the people case studies are prominent on the home page encouraging the user to make use of the top level summary of the business.
Sustainability
This was Old Mutual's first responsibility report. We advised on structure and designed a report which fit with the reporting suite. Again powerful photography was used throughout and helpful highlights to direct the reader to a fast read.
Internal communications
We worked with Old Mutual Plc in producing a series of internal communication videos that aimed to inform, inspire, involve and update their staff globally on a range of unique projects and initiatives undertaken by the group’s many divisions in various regions worldwide. Projects related to corporate social responsibility, employee and customer value initiatives, corporate relations, and much more.
Related work: Annual reports, Sustainability, Digital, Internal communications
