Annual report
Our annual report captured the company's new vision with the cover line: 'Making Labrokes favourite', emphasising the client's critical success factors through striking graphics. We also introduced a 'Q&A style' CEO's statement to convey a more engaging approach, and emphasised the integrated nature of the business by using a racing track illustration in Ladbroke's branded red throughout the business review.
Sustainability
Ladbrokes wanted the design of the corporate responsibility report to reflect that of the annual report, thereby underlining consistency of group strategy and key messaging around environmental issues across the business. We therefore used the same 'customer journey tram line' device that ran throughout the annual report to link the seven pillars of their CR strategy to the wider objectives of the group.
Related work: Annual reports, Sustainability
