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Case studies

Jersey-headquartered Hawksford is one of the leading wealth-structuring firms. MerchantCantos was engaged to evolve the brand and deliver a new corporate website. Inherent in both the new brand and the website design is the ‘Thinking beyond tomorrow’ proposition.

 

Digital

The website is people-focused, housing a directory of all Hawksford personnel, from trainees through to the board of directors. Integration with social networking elements such as LinkedIn accounts helps to drive the people-focused message, and a wealth of contact information brings the nature of the business home to the visitor.

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Branding

A change in focus for Hawksford meant they needed help to reposition their brand. This new positioning meant that the brand needed to stand out in a competitive market place, thus allowing us to be more ambitious with the design, colour palette, typography and photography.

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