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Case studies

GAME is the European video game retailer. Its business serves customers in stores, on line and via other digital services.

 

Annual report

We brought GAME's business alive by weaving the experience of gaming through its annual report. Multi-coloured game iconography, Quick Response codes and stepping-stone text boxes make navigation a stimulating journey – and emphasise GAME's innovation. But a serious business message reinforces the dynamic design: bold, strategic objectives, clear KPIs and explicit commitments to refreshing the business all communicate how GAME's new leadership has revised its strategy.

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Film and videoWebcasting

Another part of our integrated IR and communications offer for GAME is our webcasting of results and 'in-store' management interviews; the incoming CEO chose to do an interview with us to outline his new strategy to the market. We have also produced mini-docs to demonstrate the excitement generated around new title launches and what differentiates GAME from other retailers in the eyes of customers.

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Latest work