Marketing communications
As part of the company's 2011 interim results and strategic business overview, we created information packs, presentation slides and venue branding including large wall panels, product displays and signage. All of these graphics carefully adopted the company's visual identity.
Executive interview
We recorded an advance in-depth video interview with Charter's senior executive team for publication on the company's website alongside the interim results announcement. We researched and drafted the interview Q&As, provided performance and media training, and filmed and edited on site for turnaround the following morning, building the new Charter website pages well into the night.
Film and video
To highlight the expertise of Charter's business units, we also produced two videos for viewing on large plasma screens at the interim results presentation.
Annual report
Our challenge in creating the annual report was to highlight the group's strengths without detracting from individual companies within the group. For Charter's 2010 report, our solution was to enhance sections on the group's financial and business performance, and also strengthen the sections on business risk and corporate governance. We moved more detailed strategy and business model content on individual group companies to the respective overview sections.
