The Body Shop

Articulating financial results for an internal audience in a way that reflects the modernity of the brand.

Video

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  • The Body Shop wanted to modernise the look and feel of its internal results interview video, while communicating key growth and performance messages from the previous financial year.

  • Video

    We advised on the messaging and how to optimally communicate the financial story for the internal audience. The financial highlights appear in a coherent and logical way and include messages around top-line annual growth as well as growth business areas such as e-commerce. Key bullets were prepared for the chairman in advance of the filming and we went through a preparation process to help tighten and focus the messaging. An experienced cameraman shot the footage on a F3 camera, generating sensational shots. The footage showed the chairman in the shop, interacting with staff, alongside interviews with customers who sang the praises of Body Shop customer service.

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