The Body Shop is not just any beauty brand. Since its very first store opened in 1976, it has been determined to do things differently. So in the annual results update to staff we stepped away from the traditional sit-down CEO interview. We took Sophie Gasperment to the company’s flagship Stratford store and filmed her interacting with staff and customers. The handheld camerawork, music and editing style reflects the energy and buzz around the brand and the numbers are brought to life in a fun and colourful way with simple on-screen graphics.