- Today’s stakeholders are better informed and more demanding. They expect transparency, consistency and accountability from the companies that report to them. How is that being delivered?
- Mobile data is becoming ubiquitous. Sixty-five percent of people in shops now use their mobiles to check prices before they buy. People are going online with smartphones, tablets, gaming consoles, PC and TV.
- A few years back the ‘usability guru’ Steve Krug (the man who gave the world the famous ‘tabbed’ navigation on Amazon) set down his golden rules for making user-friendly websites. Top of his list was a warning — ‘Don’t make me think...’ If you’ve ever failed to buy products or find information on a user unfriendly website, you’ll grasp the point immediately. So, what makes a well structured corporate website?
- Since publishing its first set of guidelines for sustainability reporting in 2000, the Global Reporting Initiative (GRI) has become enormously influential and is now arguably the sustainability specialist’s benchmark of choice. However, GRI is not without its critics and likely publication of the next generation of GRI guidelines have generated excitement and dread in equal measure. So what can we really expect from GRI G4?
- That’s the question facing forward thinking corporate communicators as they watch consumer retailers harness User-Generated Content — most notably customer reviews, forums and other feedback channels — to build brand loyalty, save costs by reducing returns and ultimately market their products for free.
Sustainability: Show me the money
Sustainability has moved into the mainstream. Most large businesses now gather metrics and publish detailed sustainability reports in some shape or form and many companies are also adopting a more strategic stance. But how do we know that such an approach to sustainability actually delivers value to the business?
A MerchantCantos briefing: Live communications
How can you quickly and effectively communicate to audiences when you can’t physically gather them together in person? This is where live communication via the web comes in and can make all
the difference. We highlight 10 things that could make the difference between an event that flies – or an event that dies.
Animation and your business
The flexibility of animation means you can open up ways of depicting things that would be hard to capture on film. Motion graphics, infographics and transitions don’t just explain individual stages, they can show how the pieces of the puzzle fit together. But how can you harness animation’s creative power to get your message across? We explain how this art form can be used.